What You'll Learn

✔ Identifying Your Passions & Developing an Idea
✔ Testing and Research
✔ Creating a Strategic Plan
✔ How to Build Your Team
✔ Brand Identity, Marketing, and Funding
✔ Pitching to Investors

  • Interactive Quizzes and Engaging Videos

  • Connect with Mentors from the Social Impact World

  • Flexible: Learn at Your Own Pace

  • 100% Free

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Meet Your Mentors

Orly Wahba started a non-profit called Life Vest Inside. She runs kindness programs in 50+ countries and her kindness boomerang film has been seen by over 100 million people.

Uri Levine is an Israeli entrepreneur. He co-founded Waze, a traffic and navigation app, acquired by Google in June 2013 for more than $1.1 billion. He is also the Co-Founder of FeeX.

Kira Radinsky is a Ukraine-born Israeli computer scientist, inventor and entrepreneur, specializing in predictive data mining. She gained recognition after being selected by the MIT Technology Review to the "35 Innovators Under 35" list. She is the CTO and Co-Founder of SalesPredict.

Daniel Lubetzky is a businessman, philanthropist, author, and founder and executive chairman of snack company Kind. In 2003, concerned about unhealthy snacking choices and the rising obesity and diabetes epidemic in America, Lubetzky launched Kind Snacks with the value proposition of being "Kind to your body, your taste buds and your world". Kind has since become the fastest-growing snack company in the US.

Diane Hessan is an award-winning entrepreneur, innovator, author and columnist. She is the founder and Chairman of C Space, formerly called Communispace, which was the first company to leverage social media to help major brands get insight and inspiration from consumers. Diane consolidated her investment and advisory work into a new company called Salient Ventures, which helps accelerate the next generation of tech startup companies.

Seth Goldman is an American businessman. He is the former CEO of Honest Tea which he co-founded in 1998 with his former business professor, Barry Nalebuff. Goldman is the executive chairman of Beyond Meat, a plant-based protein company based in El Segundo, California.

Ben Fischman is consumer brand biz royalty, having started and sold Lids Sports Group, Rue La La, and SmartBargains.com before launching D2C shoe brand M.Gemi. CEO Ben Fischman chats rapid scale, the future of retail, and building a strong brand.

Course Curriculum

  • Getting Started

    Lesson 1: Welcome to Social Impact
    Lesson 2: Playing the Long Game
    Lesson 3: Understanding Success and Failure
    Lesson 4: Foundations for Success
    Lesson 5: Dare to Dream
    Lesson 6: Getting to Know Your Mentor
    Lesson 7: Creating your Vision Board
    Lesson 8: The Value of a Mentor

  • Module 1: Developing Your Idea

    Lesson 1: Discovering Your Passion
    Lesson 2: Why is Passion So Important?
    Lesson 3: The Passion Test
    Lesson 4: Discovering Your WHY
    Lesson 5: What's in Your Suitcase?
    Lesson 6: Imagine the Possibilities
    Lesson 7: Filling the Need
    Lesson 8: Models of Impact
    Lesson 9: Identifying the Need
    Lesson 10: Be Curious
    Lesson 11: Just Do It
    Lesson 12: Start Small
    Lesson 13: Writing the Problem Statement

  • Module 2: Market and Industry Analysis

    Lesson 1: Defining Your Target Audience
    Lesson 2: Creating a Target Market Profile
    Lesson 3: Testing the Viability of Your Idea
    Lesson 4: Reaching Out to Others in Your Industry
    Lesson 5: Polls and Surveys
    Lesson 6: Research Your Competition
    Lesson 7: Different Types of Competitors
    Lesson 8: More Research Analysis
    Lesson 9: Developing Your SWOT Analysis
    Lesson 10: The Starbucks SWOT Analysis

  • Module 3: Developing Your MVP

    Lesson 1: Mission vs. Vision
    Lesson 2: Developing Your Mission Statement
    Lesson 3: Developing Your Vision Statement
    Lesson 4: Defining the Vision
    Lesson 5: Building Your MVP
    Lesson 6: Building Your MVP Part II
    Lesson 7: Setting Measurable Goals & Metrics
    Lesson 8: Setting Measurable Goals & Milestones
    Lesson 9: Developing a Business Plan
    Lesson 10: Executive Summary
    Lesson 11: Opportunity & Management
    Lesson 12: The Execution
    Lesson 13: Financial Plan
    Lesson 14: Expenses & Revenue
    Lesson 15: Appendix
    Lesson 16: Becoming Pitch Perfect
    Lesson 17: The Elevator Pitch
    Lesson 18: Elevator Pitch Breakdown
    Lesson 19: Connecting Through Storytelling

  • Module 4: Brand Identity

    Lesson 1: Brand Identity
    Lesson 2: Branding Strategy
    Lesson 3: Branding Guidelines
    Lesson 4: Brand Authenticity
    Lesson 5: What's Your Story
    Lesson 6: Brand Values
    Lesson 7: Brand Differentiation
    Lesson 8: What's in a Name?
    Lesson 9: Brand Personality
    Lesson 10: Make Commitments
    Lesson 11: Creating a Website
    Lesson 12: Functionality Guidebook

  • Module 5: Building Your Team

    Lesson 1: Building a Strong Team
    Lesson 2: Qualities of a Good Leader
    Lesson 3: Build Your Dream Team
    Lesson 4: The Orchestra Conductor
    Lesson 5: Qualities of a Good Team
    Lesson 6: Creating a Healthy Work Environment
    Lesson 7: Hiring the Wrong People
    Lesson 8: Creating a Culture
    Lesson 9: Workplace Culture
    Lesson 10: Setting the Tone
    Lesson 11: Growing Your Network

  • Module 6: Funding Your Initiative

    Lesson 1: Funding Options
    Lesson 2: Pitching Investors
    Lesson 3: Selling Your Vision
    Lesson 4: Joining an Incubator
    Lesson 5: Grants and Community Funds
    Lesson 6: Crowdfunding
    Lesson 7: Launching a Crowdfunding Campaign
    Lesson 8: Running a Successful Campaign
    Lesson 9: Fundraising is an Art

  • Conclusion

    Thinking About the Future

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